Dr Veronica Jiang
Senior Lecturer

Dr Veronica Jiang

Business School
School of Marketing

As a Senior Lecturer at the School of Marketing within the UNSW Business School, I am deeply committed to reimagining and enhancing the educational experience for students of all backgrounds.

I received my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to unearth ways that elevate student learning experiences and catalyze meaningful behavioural changes. Presently, I am delving into two research ventures: 1) Harnessing the potential of virtual reality to augment understanding for people with disability, and 2) Charting the course for refining and actualizing inclusive education practices.

Beyond my academic pursuits, I am a fervent advocate for educational inclusivity. My dedication to this cause is evident in my proactive efforts to integrate Universal Design for Learning (UDL) principles at UNSW, as well as my initiatives to bolster digital accessibility for the institution's teaching and learning. Also, I am a lead academic member in the Diversified project, aiming to elevate neurodivergent students voice in course and assessment design to improve their learning experience. In recognition of my multidimensional role at UNSW, I've assumed the titles of both the 'UNSW Diversity Champion' and the 'Academic Disability Advisor' for the Business School. My contributions to inclusive education have earned me numerous accolades, including 2023 UNSW Awards for Outstanding Contributions to Student Learning, two ADCET Accessibility in Action Awards 2023, and the UNSW Scientia Education Academy Exemplary Teaching Practice Award 2022.

  • Book Chapters | 2023
    Badiuzzaman M; Jiang V; Thakur S; Rahman S; Rahman MM, 2023, 'MOOCs to Bridge the Multilevel Digital Divide', in Goundar S (ed.), Massive Open Online Courses - Current Practice and Future Trends, IntechOpen, London, UK, http://dx.doi.org/10.5772/intechopen.1001282
    Book Chapters | 2023
    Badiuzzaman M; Jiang Z; Thakur S; Rahman S; Mustaneer Rahman M, 2023, 'Perspective Chapter: MOOCs to Bridge the Multilevel Digital Divide', in Massive Open Online Courses - Current Practice and Future Trends, IntechOpen, http://dx.doi.org/10.5772/intechopen.1001282
  • Journal articles | 2023
    Jiang Z; Meltzer A; Zhang X, 2023, 'Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability', Disability & Society, pp. 1 - 21, http://dx.doi.org/10.1080/09687599.2022.2150601
    Journal articles | 2022
    Chaudhury S; Garg N; Jiang V, 2022, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion, 22, pp. 1653 - 1669, http://dx.doi.org/10.1037/emo0000984
    Journal articles | 2021
    Jiang Z; Xu J; Gorlin M; Dhar R, 2021, 'Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices', Journal of Marketing Research, 58, pp. 908 - 924, http://dx.doi.org/10.1177/00222437211033179
    Journal articles | 2013
    Xu J; Jiang ZV; Dhar R, 2013, 'Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments', Journal of Marketing Research, 51, pp. 548 - 559, http://dx.doi.org/10.1509/jmr.10.0390
    Journal articles | 2011
    Zhang Y; Xu J; Jiang Z; Huang S-C, 2011, 'Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation', Journal of Consumer Research, 38, pp. 78 - 93, http://dx.doi.org/10.1086/657605
  • Conference Papers | 2022
    Chaudhury S; Garg N; Jiang V, 2022, 'Betting on Myself: Awe-induced Diminished Self-size Reduces Financial Risk-taking', in Proceedings of the Society for Consumer Psychology, Society for Consumer Psychology, Virtual, presented at Society for Consumer Psychology Conference, Virtual
    Conference Papers | 2022
    Jiang V; Yu H; Uncles M, 2022, 'Examination of Social Presence and Co-Creation in Learning Services: The Moderating Roles of Stage of Learning and Power Distance Belief', in ANZMAC 2022 Conference Proceedings, Perth, Australia, pp. 536 - 540, presented at Australian and New Zealand Marketing Academy Conference 2022, Perth, Australia, 05 December 2022 - 07 December 2022, https://www.anzmac2022.com/program/conference-proceedings/
    Conference Papers | 2022
    Zhang X; Pan S; Tim Y; Jiang VZ, 2022, 'Designing a Virtual Reality Video for Disability Inclusion: An Action Design Research', in ICIS 2022 Proceedings, Copenhagen, presented at International Conference on Information Systems (ICIS), Copenhagen, 09 December 2022 - 14 December 2022, https://aisel.aisnet.org/icis2022/digit_nxt_gen/digit_nxt_gen/3
    Conference Papers | 2021
    Jiang V; Uncles M; Yu H, 2021, 'Co-creation in Learning: Scale Development and Application', in ANZMAC 2021 Conference Proceedings, Melbourne, Australia, pp. 496 - 499, presented at Australian and New Zealand Marketing Academy Conference 2021, Melbourne, Australia, 29 November 2021 - 01 December 2021, https://minerva-access.unimelb.edu.au/items/122d418f-3a2c-5864-99ab-c0979c2302c4
    Conference Papers | 2019
    Chaudhury S; Garg N; Jiang V, 2019, 'Awe, Fear or Mixed? A Curious Case of Threat Awe', in Jain S; Vijayalakshmi A (ed.), Advances in Consumer Research, Association for Consumer Research, India, presented at Asia-Pacific Association for Consumer Research Conference, India
    Conference Papers | 2016
    Jiang V, 2016, 'Hidden Agendas: Intra-gender Competition and the Effects on Advertising Persuasion', in ANZMAC 2016 Conference Proceedings, Christchurch, New Zealand, pp. 56 - 62, presented at Australia and New Zealand Marketing Academy 2016 Conference, Christchurch, New Zealand, 05 December 2016 - 07 December 2016, chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf
    Conference Papers | 2016
    Jiang Z; Xu J; Dhar R, 2016, 'Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations', pp. 380, http://dx.doi.org/10.1007/978-3-319-24184-5_99
    Conference Papers | 2014
    Jiang V, 2014, 'Beauty’s Rosy Glow: How Feeling Beautiful Leads to Over-Optimism and Poorer Planning', in Society of Consumer Psychology Conference Proceedings, Miami, Florida, USA, presented at Society of Consumer Psychology Conference 2014, Miami, Florida, USA, 06 March 2014 - 08 March 2014

  • 2016: Digital Enablement Research Network (DERN)
  • 2019: UNSW Disability Innovation Institute Research Seed Funding
  • 2020: EF Educational Initiative Funding
  • 2021: EF Fellowship
  • 2021 NSW Government Innovation District Challenges Funding
  • 2022: EF School Grant (Project Lead)
  • 2022: EF Fellowship
  • 2020-2023: UNSW Health@Business Seed Funding
  • 2023 Education Initiative Seed Funding
  • 2023 EDI Faculty Grant, “Production of Inclusive Teaching Modules”, in collaboration with Prof. Terry Cumming, Ian McArthur, Karen Kriss, and Karin Watson
  • 2024-2025 UNSW-Tsinghua Collaborative Research Fund, “Virtual Reality Gaming: Building Age-Friendly Communities Through User Insights”.

  • 2010-2011: Fulbright Scholarship
  • 2011-2012: Sylff Fellowship, Tokyo Foundation
  • 2019 EF community Da Vinci Award for Teaching Innovation
  • 2020: FULT Good Practice Case Study Award
  • 2021: Values in Action Award, part of the BCom Redesign Team, Business School Staff Excellence Award
  • 2022 UNSW Scientia Education Academy Exemplary Teaching Practice Award
  • 2023 Gender Equity Champion, Business EDI Committee
  • 2023: Two ADCET Accessibility in Action Awards for the Digital Accessibility Enhancement project and the Diversified project
  • 2023 UNSW Awards for Outstanding Contributions to Student Learning