I am a Senior Lecturer at School of Marketing, UNSW Business School. I was awarded my PhD from Guanghua School of Management at Peking University. My research focuses on consumer behaviour and behavioural science, especially on how to trigger behavioural changes and people’s decision processes. My research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.
My current research projects look at 1) how virtual reality can represent the disability experiences better than other methods? 2) can companies offer personalised services according to customers’ psychological profiles? 3) How to use AI to give automatic feedback to student video presentations and help students improve their video presentations?
Also, I am passionate about improving student educational experiences, especially applying principles of Universal Design for Learning (UDL) and Principles for Responsible Management Education (PRME). I am currently the UNSW Diversity Champion for Disability and working on a project to improve digital accessibility of UNSW courses. I am also the Director of Education Program at Digital Sustainability Knowledge Hub. I endeavour to create a Sustainable Development Goals knowledge system.
2015: UNSW Business School Special Research Grant (SRG), University of New South Wales
2016: Digital Enablement Research Network (DERN)
2019: UNSW Disability Innovation Institute Research Seed Funding
2020: UNSW Health@Business Seed Funding
2020: EF Educational Initiative Funding
2021: EF Fellowship
2021 NSW Government Innovation District Challenges Funding
2022: EF School Grant (Project Lead)
2022: EF Fellowship
2020: FULT Good Practice Case Study Award
My Research Supervision