3DXLab
Visualising immersive futures
The mission of 3DXLab is to unite artists, designers, and technologists in crafting innovative immersive worlds. By leveraging world-class research and cutting-edge technologies, creative techniques from VFX, animation, and video games, we strive to create extraordinary digital experiences. Our ultimate goal is to harness the potential of the digital realm for the advancement of the physical world.
The 3DXLab is a multi-disciplinary research lab that harnesses the power of cutting-edge immersive technologies to do visualisation research from a design-centred perspective. We explore the challenges of visual narratives and develop novel ways to navigate complexity and facilitate understanding using 3D computer animation, data visualisation and virtual reality (VR) immersive design.
The 3DXLab has evolved from the award-winning 3D Visualisation Aesthetics Lab (3DVAL) and the Expanded Perception & Interaction Centre (EPICentre), based at the UNSW Sydney Paddington campus.
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