Ava (Huijuan) Yu

PhD Teaching Fellow

School of Marketing

About

Ava is a doctoral student in the School of Marketing and a PhD Teaching Fellow at UNSW Business School. Her research interests are service marketing, consumer behaviour, social marketing, and sustainable marketing. She is developing and applying a measurement instrument to evaluate the educational services performance in her PhD candidature. 

In support of her research, Ava was awarded a Travel Grant to attend the 2019 Doctoral Colloquium in Australia and New Zealand Marketing Academy Conference (ANZMAC), where she received a Highly Commended Paper award. Her work also received the Best Paper Award in ANZMAC 2020 Doctoral Colloquium. Recently, her paper was accepted to be published in the ANZMAC 2021 Conference Proceedings.

Ava started to teach at UNSW in 2019. Then she joined the PhD Teaching Fellow program and became the Associate Fellow of the Higher Education Academy (AFHEA) in 2020. She has taught undergraduate (including the BCom IFY course) and postgraduate courses in face-to-face and online modes. The average rate of her teaching evaluation in myExperience is 5.67 out of 6. Promoting a student-cantered working philosophy, she won the Business School Award for Teaching Excellence in Tutoring in 2021.

Meanwhile, Ava has served as the student representative of the UNSW Business School Research Committee for two years. She also served as a reviewer for ABDC A-ranked journal, Australian Journal of Management, and ANZMAC 2021. Currently, she is volunteering as a Peer Mentor in the UNSW HDR Peer Support Program.

Thesis topic: An Exploration of Co-Creation in the Learning Economy: Conceptualisation, Interpretation, Measurement, and Consequences

Supervisor(s):

• Professor Mark Uncles
• Dr Veronica Jiang

Research interests:

• Service marketing
• Consumer behaviour
• Social marketing
• Substainable marketing