The Marketing Analytics Symposium Sydney (MASS) revealed the full program for its 2023 edition – including over 25 sessions and more than 70 speakers – taking place in person at Pier One Sydney Harbour on Monday 27 February 2023.

“As marketing continues to evolve at a rapid pace, the Marketing Analytics Symposium Sydney 2023 will help professionals stay ahead of the curve by exploring the latest data-driven insights and techniques,” says UNSW Professor of Practice Nicolas Chu and co-chair of MASS. “UNSW Business School is proud to host this prestigious event, which promises to be a thought-provoking and engaging forum for sharing knowledge and best practices”

Professor Marnik Dekimpe, Research Professor of Marketing at Tilburg University and KU Leuven, will kick off the symposium with a discussion on how time series models in marketing will contribute to profitable long-run growth. Professor Marnik Dekimpe is an award-winning marketing researcher and journal editor, and has more than 30 years of research experience.

The UNSW-hosted symposium features a world-class program of keynote and guest speakers: Deirdre Boyle, Chief Customer Officer at Flybuys, Professor Andrew Stephen, L'Oréal Professor of Marketing at the University of Oxford, James Collier, Chief Data Officer at M&C Saatchi, Matt Daniels, Chief Technology and Security Officer at XPON Technologies Group Ltd, Kshira Saagar, Senior Director, International Data Science & Analytics at DoorDash and many more.

Attendees will have a premium opportunity to learn from and connect with nationally and internationally renowned researchers and practitioners in marketing analytics, and enrich their perspectives on how to leverage analytics in marketing-related business decisions.

“Join us for an unparalleled opportunity to learn from and network with some of the industry's most respected experts and thought leaders,” said UNSW Professor Harald van Heerde and Chair of MASS. “We are looking forward to discussing the latest trends in marketing analytics, presented by an exciting line-up of speakers from Australian and overseas companies and world-leading quantitative marketing scholars.”

For more information about the symposium, please visit the website.


About the Marketing Analytics Symposium Sydney (MASS)

The Marketing Analytics Symposium – Sydney (MASS) is an annual event hosted by the University of New South Wales Sydney. It is the only and most important marketing analytics event in Australia and the largest annual gathering of marketing analytics academics and practitioners in the southern hemisphere. Learn more at:


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