Thrive in a fast-paced media industry.
Combine practical industry experience with a deep understanding of media studies theory to prepare for the future of media, public relations and advertising.
The UNSW Bachelor of Media (Public Relations and Advertising) is a three-year full-time (or six-year part-time) university degree that combines practical skills in public relations and advertising, media and communication theory, and electives in humanities and social sciences.
Through this degree, you’ll gain deep conceptual knowledge of current and emerging PR and advertising practices - how they have risen to prominence and continue to shape our lives. You’ll draw on your knowledge as you gain work experience and professional skills using the latest technology. This unique combination of theory and practice will set you up for a dynamic career that moves with the future of media industries.
Work Integrated Learning (WIL)
As Media student, you have the option to enrol in a Work integrated Learning course. We offer a range of internship and placement opportunities, so you can put theory into practice and gain valuable, real-world professional experience.
A supportive community, connected to industry
As a Public Relations and Advertising student, you’ll be mentored by a diverse team of staff with years of industry and research experience as you learn to think critically about public relations and gain hands-on experience in areas like strategic communication, campaign development, crisis communication, branding, media relations and social media.
UNSW is well recognised for its strong connections to industry. You’ll benefit from this through work experience opportunities with influential organisations, including Channel 10, Sydney Writer’s Festival and Oxfam Australia.
Learn with technology
At UNSW, you’ll have access to the latest multimedia technology, purpose built production studios and a student-led media publication, Newsworthy, empowering you to gain experience and build your portfolio.
Support causes you’re passionate about
You’ll deepen your understanding of the impact media has on society today and learn an ethical approach to public relations and advertising. Your media experience and communication skills mean you can support organisations dedicated to these challenges and build an impactful career.
1. 2021 Lowest Selection Rank
The 2021 Lowest Selection Rank (LSR) is the adjusted rank (ATAR plus adjustment factors) you would have needed to gain entry to this degree in 2021.
2. 2022 Guaranteed Entry
Find more information on Guaranteed Entry here.
3. 2021 A levels
The 2021 A levels score is based on four Advanced Level (A2) subject. Entry scores are calculated from the best three or four A2 subjects (excluding repeated subjects) using the following values: A*=6, A=5, B=4, C=3, D=2, E=1. At most one Applied A Level subject may be included in the best four subjects used to calculate the aggregate.
4. 2021 IB Diploma
The 2021 IB Diploma is an indication of the IB you would have needed to gain entry to this degree in 2021. It is to be used as a guide only.
5. 2021 Lowest ATAR
The 2021 Lowest ATAR is the lowest ATAR (before adjustment factors were applied) to which an offer was made. Where <5 is listed, this indicates that less than 5 ATAR-based offers were made and so the score has not been published. N/A indicates no offers were made on the basis of ATAR.
We offer a range of adjustment factor schemes that reward students for academic performance and extra-curricular achievements. These schemes also take into account a range of personal and educational disadvantages that may have affected your studies.
HSC Plus
This scheme rewards students who perform well in Year 12 subjects that are relevant to their preferred UNSW degree. You may be awarded up to five points.
Elite Athletes, Performers and Leaders (EAPL)
This program recognises achievements in the areas of sport, academia, leadership and music at an elite level. You may be eligible for up to five points.
Educational Access Scheme (EAS)
Factors such as illness, financial hardship, language difficulties or attending a particular school can mean you don't always get the best possible marks in Years 11 and 12. If one of these situations applies to you, submit an application for the Educational Access Scheme (EAS) via UAC. Eligible students can receive between 1 and 10 points towards their chosen UNSW degree.
Your ATAR is not the only measure of your potential to succeed, which is why we offer a range of pathways into university. Explore your options below and get in touch with our future student advisors to discuss your path to UNSW.
Gateway Admission Pathway
This scheme is open to students in Years 11 and 12 who attend Gateway schools. It significantly adjusts the ATAR requirements for your preferred UNSW degree and provides you with an early conditional offer to UNSW.
Entry programs for Australian Aboriginal and Torres Strait Islander people
We offer entry programs for Indigenous Australians, including the Indigenous Preparatory Programs and the Indigenous Admission Scheme (IAS). The entry pathway program you apply for will depend on the degree you want to study.
You may be asked to provide evidence of your English proficiency to study at UNSW depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment.
If you’re completing an Australian Year 12 qualification (e.g. NSW HSC or equivalent), you do not need to provide anything extra to prove your proficiency. Your qualification will be used as evidence of your English proficiency.
If you do need to provide evidence of your English proficiency, this will be indicated in your application. You can prove this by providing evidence that you meet one or more of the following criteria:
UNSW Global offers courses and programs designed to help you reach the English language level required for entry into your chosen degree. Different options are available depending on your current English language level. Learn more.
We do not accept secondary qualifications from this country. We may accept tertiary study results, please contact us for more information.
Please contact us for direct entry requirements.
UNSW Global has university pathway programs that provide seamless transition to UNSW Sydney so you can achieve your academic and career goals. Learn more
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You may be asked to provide evidence of your English proficiency to study at UNSW depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment.
If English is not your first language, you’ll need to provide proof of your English proficiency before you can be given an offer to study at UNSW. You can do this by providing evidence that you meet one or more of the following criteria:
UNSW Global offers courses and programs designed to help you reach the English language level required for entry into your chosen degree. Different options are available depending on your current English language level. Learn more.
The Bachelor of Media (Public Relations & Advertising) consists of 24 courses and can be completed in three years full-time.
The program includes:
Each university year at UNSW has three terms and an optional summer study period.
Some courses need to be studied in your first and second year, so you’re prepared for courses that can only be studied in later years. You can study full-time or part-time. Depending on how you plan your study load, you can fit two or three courses into a term and one course in a summer term.
Below is an example of what you could study in a standard three-year, full-time study plan in the The Bachelor of Media (Public Relations & Advertising).
First year
Second year
Third year
Explore your options further through a sample program.
For further information on full course listing, descriptions and timetables please see the UNSW Online Handbook.
UNSW’s School of the Arts & Media empowers you to build professional skills in media and communication and dive into complementary humanities subjects, giving you the knowledge to challenge and reimagine media practice through your career.
By choosing a minor specialisation or a double degree you can delve into subjects that will deepen your understanding of the issues you’ll be communicating. Subject areas in the Bachelor of Arts, like politics and international studies or modern languages will give you the skills to pursue international employment, while film studies, English or creative writing will complement your communications skills.
Our double degrees enable you to broaden your opportunities and study different areas simultaneously.
Double degree options:
Applications for undergraduate study from domestic students (Australian citizens, Australian permanent residents, Australian permanent humanitarian visa holders and New Zealand citizens) are processed by the Universities Admissions Centre (UAC).
Visit the Apply section of the UAC website and you can nominate up to five degrees in order of preference, with the first being your most desired degree and university.
On-time applications for admission usually close at the end of September each year for Term 1 admission. Late applications can be submitted, but a late fee will apply. For study starting in Term 1, the majority of offers are made in December and January. Visit the UAC website for key dates for admission outside of Term 1.
For most international students, applications are submitted via our Apply Online service. We encourage you to submit your completed application as early as possible to ensure it will be processed in time for your preferred term.
Some high-demand programs with limited places, may have an earlier application deadline or may have an earlier commencement date. For more information visit our international applicant information page.
*If you are an international student studying an Australian qualification, go to the Universities Admission Centre (UAC) for application and UAC key dates. Note: If you are under 18 years of age, you need to make special arrangements. Read more.
Commonwealth Supported Place: Student Contribution Band 4
*The student contribution for a Commonwealth Supported Place is an indication only of the amount payable in Year 1 based on a standard full-time load of 48 credit points (1.0 EFTSL). The actual student contribution you will be liable for depends on your individual program of study and the calendar year in which you enrol. Actual fees are calculated upon enrolment. Student contribution amounts are subject to annual review by the university and may increase each year during your studies (subject to caps determined by the Australian Government), effective at the start of each calendar year.
The indicative fees listed here are based on an estimated average and are for tuition only - other fees and charges are not included.
*Fees are subject to annual review by the University and may increase annually, with the new fees effective from the start of each calendar year. The indicative fees listed here are based on an estimated average and are for tuition only other fees and charges are not included. The amount you pay will vary depending on the calendar year to enrol, the courses you select and whether your study load is more or less than 1 Equivalent Full Time Student Load (8 courses per year).
Indicative fees are a guide for comparison only based on current conditions and available data. You should not rely on indicative fees. More information on fees can be found at the UNSW fees website.
Indicative fees to complete the program have been calculated based on a percentage increase for every year of the program. Fee increases are assessed annually and may exceed the indicative figures listed below.
Indicative fees to complete the program include tuition plus an estimate of study-related costs of approximately $1,000 per year. To find out more about other costs, visit UNSW International.
At UNSW, we award over $83 million in scholarships each year. We pride ourselves on rewarding excellence and making university accessible to students from all walks of life. Whether you’re a domestic or international student, our range of scholarships, prizes and awards can support your journey.
QS World University Rankings, 2022.
AFR Top 100 Future leaders Award.
#1 Australian uni attended by start-up founders.
"UNSW has a really good reputation in the industry and they set you up for success by having a healthy balance of theoretical and practical course work with the addition of a meaningful industry internship."
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