Program overview
UAC CODE
424600
Duration
4 years
Training
3 Industry placements
Careers
There is a role for marketers in almost every sector of the modern economy, including consumer goods companies; consumer services and retail organisations; industrial companies; strategic consultancy; banking, insurance and professional services; and travel, tourism, sport and entertainment. Increasingly, marketing careers are also emerging in fast-growing digital and technology-driven sectors such as e-commerce, fintech, media platforms, customer analytics, AI-enabled business services, and digital product development. UNSW Marketing graduates have a consistently excellent employment record and can be found among the leaders of industry in Australia and overseas.
The course is designed to challenge and stretch you intellectually in a way that is rewarding, stimulating and exciting. Importantly, it also aims to equip you for the evolving job market, both immediately after graduation and in the longer term, by developing adaptable knowledge and future-focused skills in areas such as digital strategy, consumer analytics, innovation, brand management, and data-informed decision-making. These capabilities will allow you to remain flexible and responsive in a rapidly changing global business environment.
Current positions in marketing upon graduation include:
- Customer Experience (CX) Manager
- Brand and Product Development Manager
- Marketing Communications/Digital Media Specialist
- Digital Marketing and Consumer Insights Analyst
- Supply Chain & Distribution Management
- Specialist positions in SEO/SEM, CRM & Lifecycle, Public Relations
- Management Consulting
“The Co-op Program has been one of the most fruitful journeys in my life. In hindsight, the experience and skills I've gained have absolutely dwarfed the financial benefit that lured me at the outset. The Co-op Program has helped shape my DNA, given my career an unrivalled kick-start and has introduced me to some of the most amazing people in the Marketing industry.”
Mohammed Zaoud, Marketing
