Welcome to Metaverse Lab (MLab)

At MLab, we conduct cutting-edge research on the limitless potential of metaverse marketing. Join us as we delve into this fascinating realm, exploring innovative concepts, strategies, and creative solutions.

Neon gamers,virtual reality, girl in vr helmet in space galaxy, woman playing video game in glasses,Element of the image provided by NASA

About us

Metaverse Lab is a leading consultancy dedicated to exploring the vast potential of metaverse marketing.

Our team of experts specializes in cutting-edge projects that stretch the boundaries of what's possible in this exciting new field.


Our approach is grounded in a foundation of rigorous research and expert analysis, ensuring that every project is backed by the latest data and insights.

Creative and Innovative

We're constantly pushing the boundaries of marketing with fresh, innovative strategies and cutting-edge execution.


We believe that successful projects require close collaboration between developers, designers, and marketers, and we work closely with our clients to ensure that everyone's insights and perspectives are heard.

Our Mission and Vision


Our mission is to empower businesses through innovative and reality-enhanced marketing strategies that leverage the power of the metaverse.


We envision a future where the metaverse is a fully-realized universe for commerce, social interaction, and entertainment, with limitless potential for creativity and innovation.

Metaverse Marketing

Exploring the Future of Commerce

Metaverse marketing represents a new frontier in customer engagement, offering rich and immersive experiences that blur the lines between physical and digital worlds. At Metaverse Lab (MLab), we're dedicated to pushing the boundaries of what's possible in this exciting new field, crafting innovative strategies that forge deep connections between businesses and their customers.

The KonG - stock.adobe.com

Channel Integration

Our vision for the metaverse is one of seamless integration, where digital realms like 3D games, social networks, and virtual marketplaces coexist alongside physical interactions, creating a unified marketing universe.

The KonG - stock.adobe.com

Reality Enhancement

We believe that the key to unlocking the potential of the metaverse lies in enhancing the customer experience, leveraging cutting-edge technologies to create immersive and unforgettable interactions.

The KonG - stock.adobe.com

Customer Extension

At MLab, we see avatars not just as digital entities, but as extensions of our customers themselves. By enabling deep personalization and transcending physical limitations, avatars open up new possibilities for connection and engagement.

Current projects

Immersive Education

Researching the effectiveness of virtual reality in university classrooms for the future of education design.

Retail Enhancement

Studying customer behavior and decision-making in reality-enhanced retail environments to improve the shopping experience.

Neurodiversity Augmentation

Developing adaptive service designs to support customers  with neurodiverse conditions.

Travel Virtuality

Exploring the impact of integrated augmented, virtual, and physical reality travel experiences on the travel industry.

Our team

Mathew Chylinski
Founder & Director

Meet the brains behind our operation! Dr. Chylinski is a marketing mastermind and AR/VR expert, with a wealth of experience in research and development.

Ko de Ruyter
Professor of Marketing

Dr. Ko de Ruyter is an expert in digital marketing and Vice Dean of Research at King's Business School. He brings his wealth of experience to the table as part of our awesome research team!

Yusong Zhi, Marketing Research Student

Yusong is our resident AR/VR researcher, currently pursuing his doctoral degree at MLab. He's hard at work testing out new and innovative applications for AR and VR in marketing.

Contact us


Metaverse Lab (MLab)
Level 3, South Wing, Quadrangle Building
University of New South Wales
Sydney NSW 2052

Email: m.chylinski@unsw.edu.au
linkedIn: @mathewchylinski

Join us