Ms Ava   Yu
Learning and Teaching Fellow

Ms Ava Yu

• PhD in Marketing: in progress (UNSW Sydney, Australia)

• MA in Integrated Marketing Communication (City University of Hong Kong, Hong Kong SAR)

• BA in Public Affairs Management (Nanyang Normal University, China)

Business School
Sch of Marketing

I am a doctoral student in the School of Marketing and a PhD Teaching Fellow at UNSW Business School. Before commencing my PhD, I spent two years working in the education industry, which leads my research interest in Marketing Education. My PhD thesis focuses on co-creation in the learning services industry. My research interests are in the areas of services, marketing, social marketing, and consumer behaviour.


In support of my research, I was awarded a Travel Grant to attend the 2019 Doctoral Colloquium in Australia and New Zealand Marketing Academy Conference (ANZMAC), where I received a Highly Commended Paper award. My work also received the Best Paper Award in ANZMAC 2020. I have served as the student representative of the UNSW Business School Research Committee for two years. I also serve as a reviewer for ABDC A-ranked journal, Australian Journal of Management. 


Besides, I have served as the UNSW Business School Research Committee student representative for two years. Currently, I am acting as a peer mentor for a group of first year HDR students across faculties in the UNSW HDR Peer Support Program.


Since 2020, I have been a PhD Teaching Fellow and part of the Associate Fellow of the Higher Education Academy (AFHEA). My teaching evaluation record is outstanding for both undergraduate and postgraduate courses in face-to-face & online modes.

+61 (2) 9065 0368
School of Marketing, Room 3046, Level 3, Quadrangle Building (E15), UNSW Sydney 2052



• 2021: Research Training Program (RTP) Fee Offset Scholarship

• 2020: ANZMAC Doctor Colloquium Best Paper Award

• 2020: UNSW Dean’s Award for Service Research

• 2019: ANZMAC Doctor Colloquium Highly Commended Award

• 2018: UNSW Tuition Fee Scholarship 



• 2019: ANZMAC Doctor Colloquium Travel Grant $1,000