Dr Ava Yu

I am a Lecturer at the School of Marketing. My research interests are consumer behaviour, service marketing, social marketing, and sustainable marketing. I am now working on publications targeting the Journal of the Academy of Marketing Science and Journal of Service Research.

In support of my research, I was awarded a Travel Grant to attend the 2019 Doctoral Colloquium in Australia and New Zealand Marketing Academy Conference (ANZMAC), where I received a Highly Commended Paper award. My work received the Best Paper Award in ANZMAC Doctoral Colloquium 2020 and was published in the ANZMAC 2021 Conference Proceedings. I also served as a reviewer for ABDC A-ranked journal, the Australian Journal of Management, and ANZMAC 2021. My thesis also won the Dean's Award for Outstanding PhD Theses (top 10%)

I started to teach at UNSW in 2019 and acquired the Associate Fellow of the Higher Education Academy (AFHEA) in 2020. I also worked as a PhD Teaching Fellow at UNSW Business School for two years (2020-2021), teaching undergraduate (including the BCom IFY course) and postgraduate courses in face-to-face, online, and hybrid modes. Promoting a student-centred teaching philosophy, I won the Business School Award for Teaching Excellence in Tutoring in 2021. I am committed to providing my students with 4Rs: Relevance, Readiness, Reflection, and Reiteration.

Meanwhile, I have served as the student representative of the UNSW Business School Research Committee for two years (2019-2020) and volunteered as a Peer Mentor in the UNSW HDR Peer Support Program in 2021. In 2021, I was nominated as the faculty representative for the Early Career Academic Network (ECAN) and co-chair of the ECAN Business School Sub-committee.