Generating ideas and exploring new possibilities

Creativity isn’t only art or design. It’s about seeing things from a new angle, finding  unnoticed patterns, and connecting ideas.

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Creativity definition

To innovate new possibilities to develop and produce original and novel ideas, approaches and solutions.

How creativity shows up in your learning

Creativity is not limited to artistic work. It’s about noticing possibilities, connecting ideas in new ways, and exploring alternatives when there is no single “right” answer.

You might use creativity when you question assumptions, experiment with approaches, or imagine different ways to respond to a challenge.

  • Brainstorm multiple ideas before choosing a direction

    You generate a wide range of potential solutions for a design brief rather than settling on the first thought that comes to mind. By exploring various paths, you learn to move beyond the obvious and discover more innovative, enduring solutions.

  • Prototype, test, and refine concepts 

    You build a rough model or draft of your project to test how it works, then use the feedback to make improvements. This iterative process turns learning into insight and helps you develop the creativity needed to handle complex challenges

  • Approach problems from different perspectives 

    Look at a difficult task through the eyes of a user, an employer, or a peer to find a new way forward. Considering different viewpoints helps you make sense of your learning journey and builds stronger creativity skills.

  • Combine ideas from different subjects or experiences

    Take a theory from one course and apply it to a project in a completely different field to create something unique. Merging diverse experiences from inside and outside of the classroom, helps you recognise the enduring human skills that matter beyond university.

  • Try unfamiliar methods or formats 

    Try out a new digital tool or a creative medium you’ve never used before to present your research. Stepping into the unfamiliar helps you notice your skills, building the confidence and self-awareness required for lifelong learning.

How you build creativity at university

At UNSW, creativity develops through

Open-ended projects and design tasks

Experimentation and iteration

Exploring different perspectives in discussions

Responding to feedback and adapting ideas

These experiences build confidence in trying new approaches and learning through exploration.

How to recognise creativity in yourself 

Ask yourself

What new idea or approach did I try?

How did I adapt when my first idea didn’t work?

What connections did I make between different concepts?

How students often describe this skill

Instead of saying:

“I completed a design task.”

You might say:

“I explored multiple ideas, tested different approaches, and refined my solution based on feedback.”

Why creativity matters beyond university

Creativity helps turn challenges into opportunities. It supports innovation, adaptability, and problem-finding — especially in contexts where routine tasks are automated.

Want to explore this further?

Reflect on where you’re experimenting in your studies, or use the Skills Bot to practise describing your creative thinking.