Use Big Data Analytics to Enhance the Consumer Experience
Today’s marketing managers need to be able to use big data analytics to better understand the consumer purchase journey, and therefore, improve the effectiveness of their marketing strategy by offering innovative products and enhanced consumer experience.
You can gain actionable marketing analytics training with our postgraduate master's degree in marketing analytics - one of the first dedicated specialisations on offer from an Australian business school.
You'll learn customer, product, and advertising analytics using marketing models, machine learning, natural language processing, and computer vision methods. You’ll exercise hands-on big data analytics to tackle globally challenging real-world problems by using programming languages such as Python and R, cloud software such as Microsoft Azure, Google Cloud, and Amazon Web Service, data visualisation software Tableau, and big data management software SQL.
Your Career Opportunities
The skills you’ll gain in this specialisation will prepare you for roles such as:
- Market Research Analyst
- Data Analyst
- Management Analyst
- Advertising Manager
- Media Buyer
- Chief Marketing Officer
- Promotions Manager
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Our Degree Options