PR & Advertising

UNSW Business School in Sydney CBD

What is PR & advertising?

Working in public relations (PR) and advertising requires skills and expertise in strategic communication, and the development of promotional strategies and tactics for specific audiences and business stakeholders. PR and advertising professionals use their practical skills, knowledge and experience to harness persuasive communications in specific domains such as digital media, branding or crisis communication.

In an evolving industry, you’ll be required to evaluate and apply methods appropriate to distinct promotional media forms, practices, industries, and audiences. This adaptability will help you to collaborate effectively with local and international communities of practitioners across evolving media contexts. This will enable you to not only support the organisations dedicated to your own passions but build an impactful career of your very own.

Why study PR & advertising at UNSW?

Choosing to specialise in public relations & advertising for your Bachelor of Media at UNSW will provide you with practical skills, knowledge and experience you need for a career in these exciting and dynamic promotional industries. Selecting from a focused set of courses, you will gain practical experience and a critical perspective on advertising, public relations, and communication.

You’ll learn to think critically about public relations and advertising. You will also gain hands-on experience in areas such as; strategic communication, campaign development, crisis communication, branding, media relations and social media, as you’re mentored by a diverse team of staff with years of industry and research experience.

Combining industry experience with practical skills in public relations and advertising, media and communication theory (as well as electives in humanities and social sciences)—this degree will set you up for a dynamic career that moves with the future of media industries.

For alumnus Laura Prael, the Master of Public Relations and Advertising at UNSW provided the practical skills, knowledge and confidence needed to set herself up for success. As the founder and director of digital content marketing agency LEP Digital, Laura's career ambitions are now a reality.

Careers in PR & advertising

When you graduate, you’ll have the skills and confidence in communication practice you need to get a job and make a difference right away, but also with the critical perspective to be a leader in the ever-changing professional landscape of public relations and advertising.

As a PR & Advertising student, you’ll have the option to enrol in a Work integrated Learning course to gain credit points while undertaking work experience. We offer a range of internship and placement opportunities, so you can put theory into practice and gain valuable, real-world professional experience and industry connections.

Career opportunities in PR and advertising

  • Public relations manager
  • Advertising account executive
  • Advertising creative director
  • Media relations and social media strategist
  • Marketing communications manager
  • Corporate communications strategist
  • Copywriter
  • Event manager
  • Brand manager


  • Honours is an extra year of study that offers you a chance to develop your research and professional skills guided by staff who are passionate about research and the development of new researchers.

  • With a dual emphasis and carefully considered balance between theory and practice, our postgraduate coursework degrees are perfect for those who want to expand their professional opportunities and potential by learning new skills or consolidating their existing knowledge. Our postgraduate degrees are also suitable for those wanting to switch careers and re-skill.    

    Master of Public Relations & Advertising

    Students enrolling in a Master of Public Relations and Advertising will acquire a versatile range of tactical, strategic and creative skills and knowledge, informed by a sound understanding of key trends, dynamics and patterns in the global media and communications landscape. 

    Master of Public Relations & Advertising and Master of Design

    This unique dual postgraduate coursework degree allows students to graduate with two separate degrees, a Master of Public Relations and Advertising and a Master of Design. Graduates are well-rounded communication professionals known for their creativity, innovation, intellectual ability and strategic thinking.

  • We offer supervision in cinema studies in the Doctor of Philosophy.