Maryam Folarin

Maryam Folarin

PhD Candidate
Arts, Design & Architecture
School of the Arts & Media

Supervisors: Lukasz Swiatek, Lewen Wei

About me:

I am a communications professional, currently exploring intercultural listening in the field of public relations. This interest stems from my passion for understanding people, facilitating communication and developing strategies that make long term impact. My research documents and develops practicable insights into the value of listening in PR from an intercultural perspective.

Me in the Industry:

Public relations and Strategy, 2019 – 2022: From developing strategic communications initiatives and collateral, to planning experiential marketing endeavors, I excel at generating effective and positive organizational exposure and enabling the success of dynamic communication campaigns. Over the years, I have worked on integrated communication campaigns for several global brands like McDonalds, Pepsi, Unilever, Siemens and Warner Bros. World to tailor compelling narratives.

Me in Academia:

Casual Academic, 2023 – Present: As I conduct my research, I also oversee the tutorial of public relations and advertising students in areas of PR & advertising, corporate communication and brand building. Planning, scheduling and conveying class activates. As well as regulating and analysing class participation and contents to determine student performance.

Prior Study:

Bachelor of Arts in Mass Communication, Strategic Communication Concentration.

Abu Dhabi University (2018)

  • Public Relations
  • Listening
  • Intercultural Communication
  • Intercultural Communicative Competence
  • Cultural Safety
  • Maryam Folarin (2023) Exploring the Intercultural Dynamics of Listening in Public Relations. UNSW Arts, Design & Architecture Higher Degree Research Conference (4 July 2023)
  • Maryam Folarin (2018) Communication Apprehension Among Undergraduate Students of Abu Dhabi University. The International Conference for Media and Communication (ICMC) 2018 - Abu Dhabi